Website Design

Sites should built on 3 things: human-focused, compelling and must be future-proof.

Website Design

Sites should built on 3 things: human-focused, compelling and must be future-proof.

Website Design

A company’s website is a brand core, a marketing tool that drives crucial conversions. An excellent site can be a powerhouse in the company’s growth.

Feeble website design can spoil your brand’s reputation, but exceptional web design isn’t that simple. Nowadays, audiences have immense expectations. You have maybe milliseconds, to convince visitors that your website is deserving of their time.

With over seven years of experience, we create websites to surpass audience expectations. We build websites to perform with a central focus on the strategic plan, compelling visual design, and flawless user experience to push better results.

Building a website that’s converting better

Every website built to accomplish different goals – from sales to leads to engagement. But to create a website that meets those goals, it’s crucial to design the right approach.

Design for your visitors — Put the requirements of the website’s users first. If you don’t know what users’ needs are, ask them. As a user-centered business, this principle is the grounds of everything we create.

Design with a goal – An exceptional website has charm and brains. Usually, it should look good. But it also needs to be created with a clear way of its most important goals and conversion points, and how the website will support users on their quest toward those goals.

Design for discoverability – A website should be designed in such a way that users can find it – and that starts with visibility to search engines. A good website must be technically optimized and developed so that there are relevant, engaging landing pages for users to land on.

Talk to us about your next website project! We want to hear from you.

A story-driven approach

Our approach has been experimented and improved over many years and numbers of websites, crossing almost every industry possible. We’re a Pondicherry based web design agency, but we would work with clients around the world.


Step 01Discovery + User Research

We start by developing our understanding of your business. We speak to important stakeholders and plunge deep into the information you already possess, including the performance of any existing website.

Our main goal is to begin with, research on your users as soon as possible. This process involves talking to your consumers, creating or examining quantitative analysis like surveys, or performing user experiments on the existing site.

Step 02Strategy

A website strategy regulates the website’s intended structure, content, and characteristics with business goals. It’s where we make high-level decisions about the course of the website.

During the strategy stage, an expert marketing strategist helps with design and content professionals to conduct a study, identify difficulties and opportunities, and give recommendations. In the end, we proffer a strategy report that guides the building of the website.

Step 03Planning

In this stage, our data engineers and UX designers turn strategic direction into a plan for the website. Planning is also where we identify the site’s technical necessities and specifications.

The first important deliverable is the website sitemap, which defines the structure and hierarchy of the website’s pages. Next comes the layout wireframes that reveal each page template’s primary structure. These deliverables are backed by as much user analysis as we can conduct – we’re enthusiastic about getting our designs in front of users to test and improve them.

Step 04Design

Design is where the tough work starts to pay off. We begin with examine a range of opportunities with you, getting a feel for how to represent your brand to the world.

Some of our clients have very stiff brand guidelines while others are looking for direction on how to determine or reimagine their brand – we’re relatively convenient working with both.

Ont this design phase, the deliverables are full-color mockups template, which builds on the wireframes created during planning. Each mockup is given to your team for complete feedback as we go, commencing with the homepage. And since fully responsive design is non-negotiable, we create separately for desktop, mobile, and tablet, optimizing every part and communication for each device.

Step 05Copywriting

Everyone writes, but not everyone writes for the Internet. Our in-house content writers do understand the necessity of how to write concisely and impactfully to catch ever-shrinking attention extents. They know how to make a story unfold; they know how to create pages flow. They think like a website visitor, and make a page engaging to humans and search engine bots. And they’ll plunge deep into product features, service offerings, and more to find a message that resonates.

Step 06SEO

SEO is part of the substance of a useful website, not an abettor. “Doing SEO” later and building your site first can result in missed chances or put existing assets at risk.

For that reason, every website we create – built with SEO in front of the mind. Our SEO specialists stay involved entirely in the project to help guarantee that we create the right pages in the correct places. Sitemaps, wireframes, design elements are thoughtfully examined to ensure they’re relevant, discoverable, and follow SEO best practices.

Step 07Development, QA Testing, and Launch

As a dedicated website agency, we have proficient website development resources in-house, but we’re equally convenient working with an in-house team or third-party development teams.

We’re accustomed to presenting off-spec documents and marked-up visual designs in a way that offers life simple for the development team, making it outspoken to build a website that looks just as envisioned by you and performs as advertised.

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