The challenge of meeting audience expectations

Our expertise in building data-driven, journey-based marketing strategies empowers us to serve clients efficiently across a wide range of businesses.

Step 01 — Data Collection + Analysis
Unscrewing the cold, hard facts

Data is the core of every marketing strategy. By extracting data from every available source – competitor research, first-party data, past campaign performance, customer interviews, and more. We learn about identify challenges, your audience, and start to formulate ideas.

We may formalize and document our Analysis as an audit that contains our fundamental discoveries and takeaways.

Step 02 — Competitor + Research Audience
Mining deeper into your market

Attracting an audience needs you to understand their requirements and challenges. Through comprehensive audience research, we find what problems your audiences face and what makes them engage, so we can connect with them and leave a lasting impact.

Your competitors are craving for the same customers. Our team’s competitive research surveys the view and starts identifying where your business can gain the advantage.

Step 03 — Strategy Development
Combining art and science

Data is imperative, but the real challenge is to discover opportunities and create insights, identifying innovative and imaginative ways to build, engage, and convert your key audiences. Our splendid marketing strategists do all that and more.

Your strategy infused into a presentation that diagnoses the difficulties your brand is facing sets out the insights underpinning our solution and provides a roadmap.

Step 04 — Channel Planning
Marketing in the right place, in the right platform

Whatever mixture of paid, owned and earned media channels. We suggest using data and expertise to assess where your marketing will have its most meaningful impact. We’ll then create a marketing plan for using each of those channels to its fullest.

Step 05 — Creative Brief
Synchronizing your audience to your brand

When you’re ready to execute our strategy, we can support that too. And no matter which path our method takes us, we have the tools and expertise to perform.

If we recommend new asset creation, then we’ll use our strategy to build visually compelling content that changes our insights into outstanding marketing executions.

Step 06 — Evaluation & Optimization
Making improvements by scaling performance

We avoid treating strategies as a one-and-done. Digital marketing is repetitive, and the approach should be an active thing. We strive to revisit marketing strategies regularly so we can take into account current data, assess whether the market has changed, and adjust the route accordingly.