Marketing Strategy

Our actionable insights and innovative storytelling shows strategies that deliver results.

Marketing Strategy

Our actionable insights and innovative storytelling shows strategies that deliver results.

The challenge of meeting audience expectations

Marketing Strategy – Audiences are very much by connected technologies and blasted with marketing messages. It’s harder than ever to hear the noise.

Even growth-focused brands need to consider about creating and retaining a loyal audience to defend themselves against commoditization or agitation. To build that kind of brand, you need a compelling story – To shape the story, you need a good strategy.

Avento leverages our analytics expertise, digital experience, creative talent to establish marketing strategies that produce outstanding results. In a landscape of agitation, our team combines the art and science of strategy, grabbing opportunities through actionable insights and good storytelling.

How a competent strategy partner operates

Marketing strategically takes a crew. It requires deep insights combined with a range of expertise.

A reliable marketing strategy partner – It takes a sensible approach. Blue-sky tactics that don’t suit your company or customers lead to obscure results. By searching what’s possible for your brand, your agency can reveal the possibilities for what comes next.

Better understanding of your customers – Your strategists should possess over every nuance of your ideal customer – their behavior, motivations, and decisions.

Continually monitors and optimizes – Having a strategy is necessary, but so is recognizing when to adjust it. If your agency isn’t emerging your marketing strategy based on data, you’re probably wasting valuable time and resources.

Talk to us about your next marketing campaign strategy.

Our marketing strategy process

Our expertise in building data-driven, journey-based marketing strategies empowers us to serve clients efficiently across a wide range of businesses.

 

Step 01Data Collection + Analysis
Unscrewing the cold, hard facts

Data is the core of every marketing strategy. By extracting data from every available source – competitor research, first-party data, past campaign performance, customer interviews, and more. We learn about identify challenges, your audience, and start to formulate ideas.

We may formalize and document our Analysis as an audit that contains our fundamental discoveries and takeaways.

Step 02Competitor + Research Audience
Mining deeper into your market

Attracting an audience needs you to understand their requirements and challenges. Through comprehensive audience research, we find what problems your audiences face and what makes them engage, so we can connect with them and leave a lasting impact.

Your competitors are craving for the same customers. Our team’s competitive research surveys the view and starts identifying where your business can gain the advantage.

Step 03Strategy Development
Combining art and science

Data is imperative, but the real challenge is to discover opportunities and create insights, identifying innovative and imaginative ways to build, engage, and convert your key audiences. Our splendid marketing strategists do all that and more.

Your strategy infused into a presentation that diagnoses the difficulties your brand is facing sets out the insights underpinning our solution and provides a roadmap.

Step 04Channel Planning
Marketing in the right place, in the right platform

Whatever mixture of paid, owned and earned media channels. We suggest using data and expertise to assess where your marketing will have its most meaningful impact. We’ll then create a marketing plan for using each of those channels to its fullest.

Step 05Creative Brief
Synchronizing your audience to your brand

When you’re ready to execute our strategy, we can support that too. And no matter which path our method takes us, we have the tools and expertise to perform.

If we recommend new asset creation, then we’ll use our strategy to build visually compelling content that changes our insights into outstanding marketing executions.

Step 06Evaluation & Optimization
Making improvements by scaling performance

We avoid treating strategies as a one-and-done. Digital marketing is repetitive, and the approach should be an active thing. We strive to revisit marketing strategies regularly so we can take into account current data, assess whether the market has changed, and adjust the route accordingly.

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